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Urban Breath Yoga

Urban Breath Yoga

" Sculpt your body, calm your mind, and touch your soul."

//overview

+ marketing
+ branding
+ social media management

Urban Breath Yoga offers a welcoming community to sculpt your body, calm your mind, and touch your soul through diverse yoga classes and workshops, so they tapped 01creative to take care of all of their design and marketing needs.

Challenges

Identifying Pain Points: So many classes and instructors with their own personalities and offerings 

Specific Issues: Maintaining a fresh and inspiring identity of wellness and fitness, regardless of its diverse customer base, is challenging

Solution

Initial Consultation: Detailed consultation and ongoing meetings to stay on top of all the studio activies was a must. This collaborative process ensured that our design solutions aligned with their ever changing design needs to maintain a sense of freshness.

Development Process:

  • Design Phase: We drew from the foundational brand map that we developed to create a style that was recognizable, regardless of the event, class, personalized instructor, or workshop. These assets were also utilized across all deisgn mediums, print and social media. Their in house staff were also able to follow branding guidelineto create simple updates and maintain visibility.

Calypso

#37678c
rgba(55, 103, 140, 1)
hsla(206, 44%, 38%, 1)

Bermuda Gray

#698da9
rgba(105, 141, 169, 1)
hsla(206, 27%, 54%, 1)

Regent St Blue

#a4c8e4
rgba(164, 200, 228, 1)
hsla(206, 54%, 77%, 1)

Zorba

#a1978e
rgba(161, 151, 142, 1)
hsla(28, 9%, 59%, 1)

Sisal

#d6c9bd
rgba(214, 201, 189, 1)
hsla(29, 23%, 79%, 1)

Pearl Bush

#e6dfd7
rgba(230, 223, 215, 1)
hsla(32, 23%, 87%, 1)