+ marketing
+ branding
+ social media management

Urban Breath Yoga offers a welcoming community to sculpt your body, calm your mind, and touch your soul through diverse yoga classes and workshops, so they tapped 01creative to take care of all of their design and marketing needs.

Challenges

Specific Issues: Develop a yoga identity that stands out and avoids cliché imagery

Solution

Development Process:

• Design Phase: We iconized and simplified a lotus flower and turned the letter 'U'  into the symbol of a person doing yoga to create a style that was recognizable, regardless of the event, class, personalized instructor, or workshop. UBY wanted a warm, comfortable feeling so we used a soothing sky blue and warm tones. These assets were also uniformly utilized across all deisgn mediums, print and social media to immediatly make their brand recognizable.