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WE-Project

WE-Project

" The WE project works to shift the narratives around marginalized communities through visual representation and storytelling, and to foster intersectional dialogue."

//overview

We were commissioned to develop this corporate identity for an ongoing diversity project by a well known photographer in Columbia, MO. The project's main purpose focused on narratives around marginalized communities through visual representation and storytelling, and to foster intersectional dialogue. Rather than use a standard rainbow colors, a more soothing and approachable pastel color scheme was implemented, with a dark, melinated, and warm base tone. Printed cards we needed, as well as web versions to keep costs low.

Cocoa Brown

#2d2521
rgba(45, 37, 33, 1)
hsla(20, 15%, 15%, 1)

Flamingo

#ed4a2b
rgba(237, 74, 43, 1)
hsla(10, 84%, 55%, 1)

Pacific Blue

#0097cd
rgba(0, 151, 205, 1)
hsla(196, 100%, 40%, 1)

Apple

#35d32f
rgba(53, 211, 47, 1)
hsla(118, 65%, 51%, 1)

Lemon

#ffe80a
rgba(255, 232, 10, 1)
hsla(54, 100%, 52%, 1)

Yellow Orange

#ffab4c
rgba(255, 171, 76, 1)
hsla(32, 100%, 65%, 1)

Razzle Dazzle Rose

#ff3eb3
rgba(255, 62, 179, 1)
hsla(324, 100%, 62%, 1)