+ custom illustration
+ apparel design & printing [shopify integration]
+ eCommerce integration

St. Margaret of Scotland Catholic School is a diverse, urban Catholic community in St. Louis, dedicated to justice, education, and faith through active worship and generous service. They wanted custom shirts to celebrate winning their first CYC State Track title in 2017.

Challenges

Identifying Pain Points: SMOS expressed concerns about invententory management, product distribution, and taking the time and resources to promote the shirts

Solution

Development Process:

• Design/Concept Phase: Our illustration research involved looking at dragon animation samples, comics and concept art, as well as athleisure apparel trends for youth and children.
• Development Phase: We showed a small sample of the team members and their parents a few of the dragon concepts to see which they thought were the most fun and sporty.

Implementation

Design and Development: Since we were using a print on demand service that was already being implemented and tested for another project, we were able to quickly create products for ordering, add functionality with additional client customizations, as well as the ability to monitor preferred shipping methods and urgency. Additional accessories and other branded apparel items that would represent a more branded appeal to the school's team spirit. The SMOS school administration emailed links to the eCommerce page via their parent newsletter and website. The parents were able to select their choices and quantities, as well as choose shipping options so that the apparel was delivered directly to them, eliminating the need for SMOS to manage any part of the process and reducing the chances for inventory overstock.

User Experience: Using Shopify's proven high quality eCommerce functionality supported by print on demand technologies, the shoppers were able to go to a page dedicated to the SMOS collection, select, order, and track their purchases.

Performance Enhancements: We also enabled a limited number of discount codes to incentivize ordering early during the launch of the custom apparel brand.